As much as I wish it to be true, my books are unlikely to be found at the top of Amazon's list, or The New York Times bestsellers. Being two and three years old, my books - like most things that are ranked - peaked during the first few months following their release. That should give me some incentive to finish my third book as soon as possible and generate some excitement for all of them.
Independent authors like me, no matter how good our books are, have a difficult time getting noticed amidst a sea of an estimated 6,500 titles published weekly, in the US alone. This is according to Bowker, a leader in publishing industry information.
There are always exceptions, of course. John Locke and Amanda Hocking are just two independent authors who have managed to break away from the pack. Quality and a superior marketing effort go a long way in pulling a title up the charts.
That and fudging the numbers. I don't mean somehow buying 1,000 or so of your own books just to see it at the top of the list (although I've heard that it's been done). The trick is in how Amazon categorizes books. The aforementioned House of Hades is number one overall; it has sold more books in the period of time being considered than all titles currently sold by Amazon. (I can't say exactly how it's figured because Amazon's rankings are calculated hourly, and the algorithm that is used is more difficult to decode than NSA secrets.) Amazon, however, provides subcategories which narrow down the type of book and gives a ranking within the subcategories. This then allows the author to say that he or she is a number one Amazon best selling author.
For example (and I'm not going to be too specific here - don't want any maniacal authors coming after me) an author can claim to be number one because his book is number one in Books>Fiction>Mysteries>Detective>1940s>Nebraska>Corn Theft>Hog Rustling
That narrows it down pretty well. The author may have only sold one book, but it's number one in the category. It's probably the only book in the category. But he'll call himself a Number One Amazon Author.
I've got to rethink my own marketing strategy. I'm sure I could be a Number One Amazon author, too. All I have to do is convince Amazon to add a few subcategories. Protecting the Cittern would undoubtedly be number one in Books>Fiction>Literary>Families>Dysfunctional>Italian>Instruments>Citterns and The Ibex Trophy would take the top spot in Books>Fiction>Historical>World War II>Italy>Corsican Occupation>Trophies
No problem. I'll have to change my Facebook bio to reflect my number one status!